Your lawn,
scientifically
perfected.

We start where others skip — with a free soil test and a full Lawn Report. No mow-blow-go. Real results, backed by data.

Lawn before treatment — patchy, weedy grass
Lawn after Dad Lawn treatment — lush, uniform emerald turf
BEFORE
AFTER
SCROLL
§01 — OUR STANCE

Not your
grandfather's
lawn service.

Mow. Blow. Go.
We treat your lawn like a living system, not a chore.
Generic fertilizer schedules
Treatments derived from your actual soil chemistry.
"It should green up in a few weeks"
A Lawn Report with baseline scores and measurable targets.
Invisible, unaccountable crews
Licensed applicators, visit notes, and photos every time.
§02 — LAWN SCIENCE

The methodology
that changes everything.

Most lawn companies start with a truck and a schedule. We start with data. That's why our results are different.

Free Soil Test
§03 — TRANSFORMATION PROJECTS

One-time interventions
with lasting results.

High-ticket, high-impact projects for properties that need a reset before ongoing treatment can succeed.

Full Renovation
2–4 days on-site

Full Renovation

From $5,000

For lawns too far gone for treatment alone. We strip, correct the soil chemistry, establish grade, and install premium sod variety matched to your property's sun and shade profile.

Weed kill + prepSoil amendmentGrade correctionPremium sod install
Get a Project Quote
Overseed Revival
1–2 days on-site

Overseed Revival

From $1,500

Thick, dense turf is built in fall. Weed knockdown, then precision overseeding at rates set by your soil panel — a full revival without the sod bill.

Weed kill + prepFescue overseedStarter fertSoil test included
Get a Project Quote
New Construction Lawn
2–3 days on-site

New Construction Lawn

From $7,000

Builder dirt to finished lawn. We correct what the builder compacted, establish grade, and install sod that actually takes — matched to your sun exposure.

Soil amendmentGrade correctionSod installStarter fert
Get a Project Quote

Starting ranges from our pricing engine at a representative 4,000 sq ft — final pricing follows the soil review.

§04 — TREATMENT MEMBERSHIPS

Choose your level of
lawn ambition.

Dad Care

Everything a healthy lawn needs to stay ahead.

$208
/ month, billed monthly
  • 6–8 fertilization steps
  • Pre & post-emergent weed control
  • Soil-health monitoring
  • Documented Lawn Report
  • Member portal access
MOST POPULAR

Dad Elite

Our most popular plan. Science-backed results, hands-off execution.

$374
/ month, billed monthly
  • Everything in Dad Care
  • Disease + grub & insect control
  • Annual aeration + overseed
  • Irrigation service visits
  • Visit photos + technician notes
  • Priority scheduling + satisfaction guarantee

Concierge

For the lawn that needs to be the best on the lake.

Bespoke
by invitation · quoted per property
  • Everything in Dad Elite
  • Estate mowing via vetted partner
  • Fine gardening + seasonal color
  • Dedicated scheduling
§05 — FREE SOIL TEST

Start with data.
Always free.

Book your free on-site soil test and we'll deliver a personalized Lawn Report within 48 hours. No commitment. No sales pitch. Just your data.

01
Book online (2 min)
02
We come to you — free soil sampling
03
Receive your Lawn Report (48h)
04
Choose a membership or project

Your contact info

§06 — MEMBER PORTAL

Your lawn,
always in
your pocket.

Paying members get access to a private portal — track your Lawn Score over time, see every visit with photos and technician notes, and preview upcoming treatments.

📊
Lawn Score history
Track improvement visit by visit with lab-verified data.
📷
Visit photo log
Your technician uploads before and after photos every visit.
🧪
Soil data timeline
Watch pH and nutrient levels move toward your targets.
📱
Native app (coming soon)
iOS and Android app for members — notifications, docs, scheduling.
app.dadlawn.com/portal · preview
Good morning, Member
142 Whitehall Drive
ACTIVE MEMBER
LAWN SCORE
74
↑ +12 since joining
050100
pH
6.4
optimal
N
18
ppm low
K
142
ppm good
NEXT VISIT
Fall Pre-Emergent
in 11 days
§07 — INTERNAL CRM

Pipeline built
for lawn science.

Our internal team manages leads, proposals, and memberships from a single interface — no spreadsheets.

New Lead
Instant estimate
Fort Mill · 6,200 sq ft
New lead
Report Sent
Lawn Report #004
Soil test complete · pH 5.6
62
Report sent
Proposal
Full Transformation
Proposal + membership attach
78
Proposal out
Member
Dad Elite member
17 visits scheduled this year
89
Active member

Internal CRM · available to Dad Lawn staff only · live in production

§08 — FROM THE NEIGHBORHOOD

Real lawns. Real numbers.

"

Reserved for Founding Lawn #1. The full transformation documented start to finish — soil panel, program, photos, and the verdict in the owner's own words. No stock quotes, no invented neighbors.

Your name here
Lake Wylie, SC
FOUNDING SPOT 01
"

Reserved for Founding Lawn #2. Lawn Score tracked from baseline through every visit, published here as it happens. Twelve founding lawns get this treatment for Spring 2026.

Your name here
Fort Mill, SC
FOUNDING SPOT 02
"

Reserved for Founding Lawn #3. When the first season wraps, this card holds real numbers from a real neighbor — that could be you. Book the free soil test to claim a spot.

Your name here
Rock Hill, SC
FOUNDING SPOT 03